E-Mail Marketing Hits the Target in Tough Time

E-mail marketing is the best way to maintain the customer base for your marine-related business. This medium makes it easy and inexpensive to reach your target market directly, especially your previous clients. It’s also a great tool for expanding your database list at a nominal cost. You’ll get the results you want from the people who appreciate your business, who have been your bread and butter. They will continue to be there because you have nurtured a true relationship with them. After all, loyalty is the bottom line, especially in a suppressed economy.

The greatest advantage in taking the e-mail approach is that it will allow you to keep real-time track on where your customers are headed. Thanks to the live report you can get a handle on who’s interested in purchasing a specific boat and how serious they are. You’ll be directly in touch with customers, both existing and potential, without having to invest a lot of money or effort. Click here to read more about e-mail marketing’s strength in today’s economy.

Why Professional Copy Writing Is Essential to Your Business

Good copy is important—crucial, in fact—now more than ever. These days people aren’t so freewheeling with their cash, and every budget must be optimized. If a potential customer has any doubts that your business is the right place to put their money, they’re simply not going to spend it there. Well-written marketing materials, meaning pointed copy crafted by an experienced pro, will make all the difference in the world.

Copy is the very substance of any marketing endeavor, whether it’s a print advertisement or an electronic outreach. Words must be chosen and assembled with an expert’s skill to produce results as they promote your business and simultaneously inform and motivate the potential client. This copy must bring about ACTION.

Get their attention. Make a connection. Convey the information that you offer the best product or service available for their needs. Drive these customers to your business, where they’ll see for themselves that they’ve made the right choice. And you can bet they’ll spread the word.

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Affiliate Membership

It’s not a mere cliché to say that a picture is worth a thousand words. As we at Boatmail know, a high-quality photograph can indeed be worth many thousands—in profits, that is. Manufacturers who can supply such images and interactive material are eligible to participate in Boatmail’s Affiliate Membership to promote their dealer network.

When you become an affiliate your business will benefit from many avenues of efficiency: streamlined communication, saved time, and access to continuously updated marketing materials. Boatmail is proud to announce that Beneteau USA and Jeanneau America Inc. are its premiere Affiliate Members. We are currently setting up memberships with other noted marine manufacturers who are eager to reap the rewards of this alliance. To learn more about joining Boatmail’s Affiliate Membership program please contact us at affiliate@boat-mail.net.

Printing Deal

Your brochure is your company’s first impression on the world—its introduction to potential clientele. Whether you need a new, attention-grabbing brochure generated or there’s room for improvement on your existing one, Boatmail is here to help.

Right now we can offer you a fantastic deal on printing through one of our top printing vendors:
10% off all brochures sized : 5.5” x 8.5”, 6” x 6”, or 8.5” x 11”.

This limited-time discount applies to printing only; it does not include mailing service, taxes, or shipping.